Creating a sensorial experience in the digital world.
CLIENT
Frederic Fekkai
AGENCY
Air Paris
ROLE
Creative Director
PROJECT SCOPE
Brand Story and Visual World, Social and Digital Content Development
PHOTOGRAPHER / DIRECTOR
Peter Lindbergh, Vera Comploj, Stephen Kidd, Barbara Donninelli
The One by Atelier Fekkai is a haircare line inspired by the salon roots of Frederic Fekkai. Our task was to bring the sensorial experience of a luxury salon to life in the digital space.
For the campaign, we created Frederic’s atelier — an inviting, luxurious space where the latest innovations come together with personal attention. Below is a glimpse into the atelier we created for social and digital media.
The One by Atelier Fekkai is a haircare line inspired by the salon roots of Frederic Fekkai. Our task was to bring the sensorial experience of a luxury salon to life in the digital space.
For the campaign, we created Frederic’s atelier — an inviting, luxurious space where the latest innovations come together with personal attention. Below is a glimpse into the atelier we created for social & digital media.
With a new visual direction that nods back at the 90s heritage of Fekkai, we partnered with legendary photographer Peter Lindbergh to document the atelier experience. We complemented these assets with macro photography and ASMR videos that delight the senses and evoke the relaxation of the salon experience.
