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Packaging that tells it like it is.
CLIENT
Midol / Bayer
AGENCY
MullenLowe NY
ROLE
Creative Director
PROJECT SCOPE
Campaign Activation
As an extension of the Comfort Is Power platform, we used Midol's logo and packaging as a megaphone to candidly talk about the period experience.
The campaign aims to normalize talking about period symptoms but more importantly remind people with periods to reach for comfort vs. push through.
The One by Atelier Fekkai is a haircare line inspired by the salon roots of Frederic Fekkai. Our task was to bring the sensorial experience of a luxury salon to life in the digital space.
For the campaign, we created Frederic’s atelier — an inviting, luxurious space where the latest innovations come together with personal attention. Below is a glimpse into the atelier we created for social & digital media.
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