Creating the first DTC sex care brand for gay men.
CLIENT
Future Method
AGENCY
Air Paris
ROLE
Creative Director
PROJECT SCOPE
Brand Development and Identity, Campaign, Packaging, Web Design
PHOTOGRAPHERS
Florian Hetz, Matthew Chaves
Dr. Evan Goldstein came to us with an idea; a sex care line specifically made for gay man. After months of collaboration, we created Future Method — not only a range of luxurious products for healthy, mind-blowing sex but also a science-forward educational platform for the community, by the community.
We crafted an elevated visual identity, functional packaging (no slips here!), social content guidelines and designed a website to house e-commerce and educational resources.
Dr. Evan Goldstein came to us with an idea; a sex care line specifically made for gay man. After months of collaboration, we created Future Method — not only a range of luxurious products for healthy, mind-blowing sex but also a science-forward educational platform for the community, by the community.
We crafted an elevated visual identity, functional packaging (no slips here!), social content guidelines and designed a website to house e-commerce and educational resources.
For the launch campaign, we partnered with fine art photographer Florian Hetz. With a collage approach, we brought intimate photographs together to celebrate the diversity, intimacy and beauty of relationships. The campaign was launched during NYC Pride.
